Dennis Fahringer's blog http://fotofah.posterous.com Most recent posts at Dennis Fahringer's blog posterous.com Tue, 03 Apr 2012 19:24:00 -0700 Magazines Introduce a Netflix for Tablet Editions (interesting approach to publishing, marketing) http://fotofah.posterous.com/magazines-introduce-a-netflix-for-tablet-edit http://fotofah.posterous.com/magazines-introduce-a-netflix-for-tablet-edit

The country's biggest print publishers are introducing a Netflix-style service for magazine tablet editions, offering unlimited titles and issues for a flat monthly fee.

The Next Issue Media newsstand

The Next Issue Media newsstand

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The service, from Next Issue Media -- a joint venture of Conde Nast, Time Inc., Hearst, Meredith and News Corp.--prices unlimited monthly and biweekly titles at $9.99 per month. A premium version that also includes weeklies costs $14.99 per month. Consumers will read the titles on Next Issue Media's new app.

At its start the service is limited to certain Android devices such as the Samsung Galaxy Tab and the Motorola Xoom, but Next Issue Media plans to seek Apple's's approval for an iPad version in coming weeks.

Subscriptions to many monthlies' tablet editions cost $1.99 per month, so consumers could get their money's worth from the basic $9.99 plan if they read five or more tablet editions a month.

But consumers who prefer print can still find very competitive pricing there. Fitness magazine is available in print right now, for example, at $5.99 for a whole year. And subscribers to Time Inc. and Conde Nast magazines already get their corresponding tablet editions at no extra cost.

Whether all that unnecessarily limits the plan's appeal or productively protects print editions will depend on your perspective. Wenner Media Chairman Jann Wenner warned last year that publishers might be unnecessarily rushing to tablet editions at the expense of their print products.

But the Netflix-style plan could also expand magazine consumption.

Consumers seem happy enough buying print magazines on a title-by-title basis -- much the way they rented or bought DVDs individually before Netflix came along -- but digital delivery's instant gratification could make a buffet approach more appealing.

"What we know from consumers in other categories is that when they have an option to pay for something on an unlimited basis, they consume more in that category as a result," said Steve Sachs, exec VP-consumer marketing and sales at Time Inc.

Next Issue Media's new app also allows consumers to read each participating magazine's tablet edition in one place, hopefully eliminating some of the friction that comes with downloading a different app for each magazine and figuring out a new navigation scheme for many.

The monthlies and bimonthlies currently covered by the basic $9.99 plan are All You, Allure, Better Homes and Gardens, Car and Driver, Coastal Living, Conde Nast Traveler, Cooking Light, Elle, Esquire, Essence, Fitness, Fortune, Glamour, Golf, Health, InStyle, Money, Parents, People en Espanol, People StyleWatch, Popular Mechanics, Real Simple, Southern Living, Sports Illustrated Kids, Sunset, This Old House and Vanity Fair. The weeklies in the premium plan are Entertainment Weekly, People, Sports Illustrated, The New Yorker and Time.

Next Issue Media's app also sells titles on a single-copy basis.

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Sat, 16 Jul 2011 12:52:00 -0700 Honest Logos http://fotofah.posterous.com/honest-logos http://fotofah.posterous.com/honest-logos

by Viktor Hertz. There are some very clever ones here.

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Fri, 08 Jul 2011 20:31:00 -0700 Every Photographer Needs a Facebook Fan Page http://fotofah.posterous.com/every-photographer-needs-a-facebook-fan-page http://fotofah.posterous.com/every-photographer-needs-a-facebook-fan-page

http://www.lensdiaries.com/blog/photo-tips/every-photographer-needs-a-faceboo...

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Sat, 02 Jul 2011 14:38:00 -0700 Facebook Marketing Tips From Guy Kawasaki Lady Gaga and More http://fotofah.posterous.com/facebook-marketing-tips-from-guy-kawasaki-lad http://fotofah.posterous.com/facebook-marketing-tips-from-guy-kawasaki-lad
Media_httpgariouscomb_jycvo

 

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Sat, 02 Jul 2011 00:13:00 -0700 Why Competing with Apple Is So Difficult (great article and comments) http://fotofah.posterous.com/why-competing-with-apple-is-so-difficult-grea http://fotofah.posterous.com/why-competing-with-apple-is-so-difficult-grea
Media_httptimenerdwor_eucbm

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Fri, 01 Jul 2011 16:01:00 -0700 The End of Demographics: How Marketers Are Going Deeper With Personal Data http://fotofah.posterous.com/the-end-of-demographics-how-marketers-are-goi http://fotofah.posterous.com/the-end-of-demographics-how-marketers-are-goi
Media_http8mshcdncomw_eeqwx

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Fri, 24 Jun 2011 14:48:00 -0700 The wonderful world of LEGO ads (nice!) http://fotofah.posterous.com/the-wonderful-world-of-lego-ads-nice http://fotofah.posterous.com/the-wonderful-world-of-lego-ads-nice

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Thu, 23 Jun 2011 11:18:00 -0700 Apple-crazy China will become biggest iPhone market http://fotofah.posterous.com/apple-crazy-china-will-become-biggest-iphone http://fotofah.posterous.com/apple-crazy-china-will-become-biggest-iphone
Media_httpblogscomput_fhejg

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Fri, 17 Jun 2011 18:49:00 -0700 Amazing story about Apple stores (more people visit their stores in a *quarter* than visit the top 4 Disney them parks in a *year*) http://fotofah.posterous.com/amazing-story-about-apple-stores-more-people http://fotofah.posterous.com/amazing-story-about-apple-stores-more-people

Apple_s_retail_secret_full_ser

http://online.wsj.com/article/SB10001424052702304563104576364071955678908.html

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Thu, 26 May 2011 19:01:00 -0700 Young Chinese developers hit jackpot via App Store (for Apple mobile devices) http://fotofah.posterous.com/young-chinese-developers-hit-jackpot-via-app http://fotofah.posterous.com/young-chinese-developers-hit-jackpot-via-app
Media_httpseattletime_cwnto

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Tue, 24 May 2011 13:21:00 -0700 Web Marketing Guide for Professional Photographers http://fotofah.posterous.com/web-marketing-guide-for-professional-photogra http://fotofah.posterous.com/web-marketing-guide-for-professional-photogra
Media_httpwwwdesignag_obevy

it’s been highly recommended by a pro photographer whom I respect, Scott Bourne.

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